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These companies, banks and associations gain the following
benefits:
-
ValuePlus cards become a moving billboard in the possession
of their clients who will advertise the company, bank
or association whenever the card is presented to the outlets.
-
ValuePlus cards present an added advantage over traditional
promotional material because of the personalization factor,
as the name of each cardholder is printed directly on
the card. This means that the card will always remain
in the possession of the cardholder and will not be given
out or thrown away.
-
ValuePlus cards can be issued at any time during the
year and are valid for one year from the date of issuance,
making them a cost-effective promotional tool.
-
ValuePlus cards will soon be launched in Lebanon, Bahrain
and Qatar. Cardholders in Jordan may use their cards in
these countries once the service becomes available.
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ValuePlus cards become an added benefit to clients of
corporate accounts as these cardholders benefit greatly
from the discounts they get when they present their cards
to the participating outlets.
How do members of the ValuePlus corporate accounts issue
cards to their clients?
Companies issue the card to their top clients according to
certain criteria set by each individual company.
Associations usually issue the card to all their members.
Banks, however, have set standards for the issuance of the
card, according to predetermined categories:
Once the bank purchases the ValuePlus cards, it categorizes
its clients as follows:
a- Golden VISA card clients
b- Master card clients with yearly withdrawals not less
than JD5000
c- Special clients, with accounts that are profitable to
the bank, and have good relations with their branches
d- Advantage clients
e- Regular clients
ValuePlus cards are issued free to all clients belonging
to categories from (a) to (d). The issuance of the card must
be directly tied to the monthly renewal of the master card.
Thus, the designated bank employee in every branch must ask
the client monthly if he would like to obtain a ValuePlus
card, and the card is only issued to the client if he wishes.
As for the (e) category clients, the card is sold for JD
15, as is the case with the Housing Bank for Trade & Finance.
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